Advertisement Pitch

Good morning/evening, my name Is Blair Holder, and I am a representative from Toto Communications. Before I begin my presentation, I would Like to welcome the CEO of Roger and Hill industries, Mr. Sadden Brown, and the Head of target and advertising, Mrs. Julie Walters. It is a pleasure to have you here for the presentation today. young merc communicateising attempts to for this convergence have not been as effectively executed as they could be. Unfortunately, the sales statistics from your previous selling campaigns have proven ineffective, only change magnitude in demand over the past year.With the experience in marketing and advertising of my aggroup at Toto Communications, your sales go out undoubtedly extend and your product will be the best seller in this sphere of influence of marketing. Following extensive market research, we here at Toto communication remember we have established the ideal target market for your product. Recent studies every last(predicate)ude th at 78% of hands who are interested in your product backdrop between the ages of 20 and 25. Of this 78%, 80% are single, middle-class men looking for a suitable companion to accompany him.With this information, the research team have come to he conclusion of advertising your product In Next Luxury magazine. Next Luxury publications are designed to get word men how to reform their manner and live a better lifestyle. By presenting core in Next Luxury magazine, the product will capture Internationally recognizes, and capable of creating a trend-setting phenomenon for all middle-classed men. The advertisement created consists of ternion alter sour, red and white. Significant colors In an advertisement are inwrought for selling a product successfully.For Perfume, color black represents power ? a quality all men thrive to possess, and yester a trademark of fancy which undeniably intrigues women. The color red represents passion and danger two qualities which, when unite togeth er, are undoubtedly irresistible towards women beca give of the contrast between romance and adventure. To masterly the advertisements color palette, white font has been incorporated on the black background to pop off the scallywag, and capture the sweethearts eye.By utilise these three colors, buyers will recommend you on the effective and simplistic understanding of what the product is, and how it can improve their lifestyle. The layout of an advertisement Is crucial when trying to sell any product successfully. Recent studies have shown a pattern forming from viewers when observing an advertisement absolute majority of the time they will look at the gentle at the vellicate first, then their eyes scan across the top of the page to culture down to the right hand corner of the page.Therefore, the layout for Perfumes advertisement has been specifically designed to counter these factors. The product has been placed In the bottom right hand corner so that it will be the last t hing the viewer will see and member or so the advertisement. In the top leftfield hand corner, where they will first read about the advertisement Is the cologne water name. The title has been enhanced and bolted so It stands out more than anything else on the page the title has been selected specifically as the color red to contrast with the black background and link with the significance of color discussed previously. Underneath the cologne title copy. As the refs eye wanders to the bottom right hand corner, it doesnt matter which right smart they go, the image of Changing datum will be inescapable. By utilize liberty appearance in advertising, majority of people will automatically buy the product due to the fact that, that celebrity wears the product. Changing Datum is an ideal model for your campaign as he represents power, talent, adventure, and romance all qualities in which majority of women look for in a man.It has been proven that advertisements using attractive mal es as their cover has gained more attraction to their product. Through the use of attention to detail in the layout, and incorporation of celebrities, Perfume will get hold of superb recognition internationally ND raise sales statistics. The concluding ingredient in successfully creating an advertisement is language. The slogan Be unattainable to forget is a command.Commands work well in ads as gives the guest an instruction, and does not allow any hint of confusion or inquiring towards the product. Similarly, the body copy poses a rhetorical question Want to be the one women want? Rhetorical questions are a clever demeanor for advertisers to capture their audience in a web. Rhetorics dont allow for an answer, because the answer is obvious. This forces the reader to become involved in the product and enquire more about its qualities.By capturing the viewer through the use of advertisement techniques in writing, Perfume will be irresistible to read. Target market, color, layou t, and language are Just three key ingredients which Toto Communications has thoroughly examined in order to make your product the best it can be. By using this advertisement and following these techniques, Perfume will be indestructible globally. On behalf of Toto Communications, I personally convey you for your time, and for considering our advertisement for your campaign.