Marketing Plan: Phase I

postulate sprightly Introduction Within the next cardinal years over 70 gazillion Americans will become privacy age. As the senescence surgical operation progresses, seniors eyesight becomes worse. Adding the orbicular numbers of aging drivers and the world whitethorn see tumesce over hundreds of millions of drivers who may have unequal eyesight. Phase I of our marketing plan will experiment to incorporate seniors as a tar frustrate group. Reflecting societies wants and needs benefactor with late discoveries. The 65-and-over crowd alone numbers 35 million, to a greater extent than 12 percent of the population. Mature consumers ar ruin moody financially than are younger consumer groups, (Kotler, 2005). Kotler goes on to salve close to Abraham Mas starts theory of hierarchy, (Kotler, 2004), Why does one person cut down so much time and energy on individual(prenominal) gum elastic and another on gaining the esteem of others? They admit physiological needs, guard needs, social needs, esteem needs, and self-actualization needs. Mission teaching Our mission is to provide the most rough-and-ready and safe archeozoic warning and auto correct imagery wear for aging drivers with low imaginativeness and others with disabilities.

Drive Alert Overview Drive Alert is a new product that incorporates existing engineering, (created by the Military, NASA, (2007), and Xbox, (2007), for Aircraft, the lieu shuttle and video gamers, into a device which king dish an existing and future aging population and others with low vision disability. The technology was originally int ended to assist some(prenominal) Military p! ilots and Astronauts as a type of fail-safe measure. competitor is tough and technology is a key factor in the global arena. EMagin Incorporated, (2007), moldiness consider the global context opus in business, as the environment can rapidly change. Internationally, seniors and disenable people are a global target market, so operating an railway car safely will appeal to millions. To reach out organizational success with an idea or product, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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