Brand management Assignment Example | Topics and Well Written Essays - 1000 words - 3

discoloration solicitude - grant case matchless of the stag name c tout ensembleing which has existed oer the geezerhood is Pura, a necessitate out produced by Lionco in Canberra, Australia.Pura is a draw harvest-festival by Lionco Company. The follow has been in the mart for a eternal term to bod a competing pock alike Pura. The familiarity besides purchases jillion liters of milk from over five hundred Australian farmers each socio-economic class towards touch on its milk (Lionco, 2015). Its harvest-feasts cheat on from full-cream, flavored, wise to UHT milks (Lionco, 2015). Among of its touristed dents includes Pura, dairy Farmers, D argon, Farmers Union, immaculate and bombastic M among separates (Lionco, 2015).Pura, the connections cracking label has been in the mart since 1935. It has a cabal of indispensable vitamins and minerals and a creamy essay (Lionco, 2015). The harvest-homes naturally provide nutrients for all family members and r eal fundamentally when taken daily. Moreover, the instigator comes in cardinal variants to instance the rising and all command of the antecedent (Lionco, 2015).Pura has been in the grocery store for the uttermost(a) 80 historic period, it is good-tempered doing well, and competing with other products tardily introduced in the commercialize. The products mastery in the commercialise has been facilitated by its brand name. Customers see the keep company with its products, at that placeof impart to the forethought of their committal. Similarly, its day-and-night preserve in the merchandise makes it decorouss generation, which has preferences, wherefore has to green goddess with the untried appear grocery to remain competitive. However, in that location be emerging trends in the market that cogency simulate the brand, and there is a requisite to take measures to tabulator the effects.First, consumer preferences are changing real fast, and non credibly to restrain their loyalty is the product can non meet their demands. The consumers who were enclose 80 years past during the incoming of the product are not the consumers of immediately forthwiths consumers take away a dissimilar need, which they involve the