Euthymol Toothpaste

Abstract In this marketing report, I allow essay our product which call Euthymol toothpaste. Firstly, I am going to describe the background of Johnson and Johnson, Euthymol toothpaste is distributed by this connection. After that, I will talk ab proscribed how we did the survey about this product. Then I am going to focus on the product and analyse it by using secondary research and survey results, it includes product, harm, place and promotion. Finally, I will bankrupt virtually suggestions to this product. Introduction Euthymol toothpaste was marked by Warner-Lambert, but now it is distributed by Johnson and Johnson. J&J is an American public company.It was founded in 1886, in that respect ar three founders, they atomic number 18 Rober Wood Johnson, James Wood Johnson and Edward Mead Johnson. The initiative of this company is to encourage community to live healthy and helping the tribe who trouble about health, and it has widest health c atomic number 18 product in th e world. Euthymol toothpaste is an old gull toothpaste, it has strong test and dazzling pink garble. intimately of the consumers ar the elder concourse and people who atomic number 18 in the army. On the other hand, there be many people do not analogous this toothpaste because its apprehension too strong or other reasons much(prenominal) as the tinge and the packaging of this toothpaste. MethodologyIn my group, there were three people, Aliyu, Yuko and me. We did the survey of Euthymol toothpaste at Middlesex University, Hendon central and Cricklewood lane on 24 November. We have asked 30 people for answering the questionnaire, but 27 people answered it. There are 16 male respondents and 11female respondents. They came from 7 different countries, such as the UK, Japan, China, Canada and so on. Results and summary of Marketing Mix We have done a survey of Euthymol toothpaste and some research on the internet. Now I am going to analyse Euthymol toothpaste by using the re sults and information of our secondary research from the internet.It includes product, price, place and promotion. increase Euthymol toothpaste is an old brand toothpaste, it was marked by Warner-Lambert, and now it is distributed by J&J. Nowadays, it is not a well have intercourse brand of toothpaste. From the results, there are 16 (59%) respondents have never used this toothpaste before, so we decided it is at the point of decline in the product life circle. Euthymol toothpaste has different insight and rubric between other brands of toothpaste. Most of the toothpastes taste like mints and the color is white.Euthymol toothpaste is one of the strongest tastes of toothpaste and there are no mints in it. Its color is bright pink, it makes this toothpaste special. As results of the survey, we can see that nearly of the respondents (48%) like the taste and color of this toothpaste, and some respondents do not care about them. Euthymol toothpaste has an old-fashion and elegant pack aging, because this packaging, it stands out from others toothpaste. We found that from the results, there are 16 (59%)respondents do not like the packaging of this toothpaste and 11 (41%) like the packaging. Euthymol toothpaste has some competitor.As results of the survey, we can see that, Colgate toothpaste and Aquafresh toothpaste are the main competitors, especially Colgate. In the results, there are 12 respondents elect Colgate toothpaste as their favorite toothpaste. It is about 44% of total respondents. Price 75 ml of Euthymol toothpaste costs about 2 pounds in pharmacy, supermarket and topical anesthetic store, because it fix in different place, so the prices are slightly different. From the survey results, most of the respondents think this price is average. And there 7 respondents think it is cheap and 8 respondents think it is expensive.As this result, we can see most of the respondents would not consider the price when they buy this toothpaste, because it is cheap. Fo r these reasons, we can found out that Euthymol toothpaste is an economy product. Place Euthymol toothpaste provided change in the UK, it is not a famous brand of toothpaste. It change in some of the supermarkets, local stores and pharmacy. There are 72% of the respondents unremarkably buy this toothpaste in Pharmacy. It seems not easy to find it in the supermarkets and local stores. Promotion Euthymol toothpaste has not much promotion such as advertising, gross revenue promotion and direct mail.From the survey results, we can see that advertising is the main promotion of this toothpaste, because there are 13 (50%) respondents know this toothpaste from advertising. And there are 8 (30%) respondents selected other, it means there are quit a pile of people know this toothpaste in other ways. For example, some people started to know this toothpaste from friends recommendation. Conclusion In conclusion, Most of people are satisfied with the taste and the color of this toothpaste, but there 59% of the respondents are not intelligent with the packaging of this toothpaste.If the company of Euthymal toothpaste wants to share more market, it has to solve packaging problem. In my opinion, the best solution is to invent other Euthymol toothpaste, it has different packaging and make between the original one, so it can keep the old customers and pull back new customers. The company did a good pricing of this toothpaste, because there are 10 people think this price of this toothpaste is average, even there are 8 people think it is cheap. The place and the promotion are the weaknesses of this toothpaste. Most of people think it is hard to find it in supermarket and local store. 2% of the respondents usually buy it in Pharmacy. I suggest that, this toothpaste should be sold in every supermarket, because people like shopping in supermarket. It could be the way to increase sales of this toothpaste. The other problem is the promotion, many people did not know what Euthy mol toothpaste it is, Because they cannot see any promotion of this toothpaste now, such as advertising and billboard. The company should do more promotion on this toothpaste such as buy one get one free and advertising on TV and so on. It is the best way to let people getting to know Euthymol toothpaste and makes it popular.